High rating, prime time radio programs, such as 774's morning and drive time programs often feature on open microphone time, as well as discussing featured issues of the day.
I have frequently used radio to advocate more funding for public education when elections are announced and regularly contribute to gardening and pet talkback programs. I have also used radio to promote prochoice positions and "dying with dignity" and sometimes call in to engage in debate around topical issues.
The best advice I can give to anyone new to getting a viewpoint across on radio includes:
1)Program the phone and mobile numbers for radio station into your phones to help you quickly call the station when the announcer invites the public to present their ideas or questions.
2) Write down your key points in case you get nervous, or tongue tied.
3) Stay cool and rational and polite.
4) Be concise. Get as much information across when the host throws to you. Hosts have a habit of cutting you off after your first piece of information.
5) Late or overnight radio can sometimes allow considerable interaction with the host or guest presenters. Be prepared for much more interaction than you have opportunity for on prime time radio.
6) Use the name of your host and any guest when they welcome you onto their program
You will be surprised at how many people will tell you they heard you on radio.
If you are really lucky, one of your points may be taken for advertising the program in coming weeks. This happened with one of my public education contributions. For weeks, I heard myself saying public "education was the most important election issue" many times over the course of the day!